The Advertising Standards Authority (ASA) has upheld a complaint against high street electrical retailer Noel Leeming that one of its ads was misleading over a special promotion.  

Noel Leeming website’s Boxing Day sale included various products with 12 months interest free stickers attached.  

One customer said the advertisement was misleading as it was not clear that a Gem Visa card was required in order to capitalise on the 12-month interest free offer.  

The advertiser has stated it was reviewing how finance offers were advertised on its sites and instore promotions.  

The ASA’s Complaints Board agreed that without a clear disclaimer indicating terms and conditions applied, the interest free offer on the product page of the website advertisement could mislead consumers by not making it clear the offer was made in conjunction with a finance partner. It said the advertisement displayed was in breach of a rule requirement for truthful presentation and had not been prepared with the due sense of social responsibility required by its Code of Ethics.