New Zealand Law Society - Jones Day tops US law firm brand strength list

Jones Day tops US law firm brand strength list

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International law firm Jones Day has topped the Acritas US Law Firm Brand Index 2018. It is the second year in a row that Jones Day has been accorded the strongest law firm brand in the US.

Founded in the United States in 1893, Jones Day now has offices in 43 locations in 18 countries around the world and employs around 2,500 lawyers.

The Acritas US Law Firm Brand Index is compiled from 601 interviews with respondents in $1 billion-plus revenue organisations across the United States who have senior responsibility for buying legal services. It also includes the views of a further 176 non-US-based senior counsel who were asked which firms they used for their US-based legal needs.

Second on the list is Skadden Arps Slate Meagher & Flom LLP, which fell to second behind Jones Day last year after five years at the top of the list.

“Jones Day is more favored this year for its practical style of delivery, along with its global coverage and breadth of services – all areas we know align with clients’ evolving needs especially now that half of legal departments are assigning responsibility for optimizing legal operations," says Acritas US Vice-President Lizzy Duffy.

Acritas US Law Firm Brand Index 2018, top 10

Rank Firm Brand Index
1 Jones Day 100
2 Skadden Arps Slate Meagher & Flom 85
3 Latham & Watkins 78
4 Sidley Austin 70
5 Baker McKenzie 64
6 DLA Piper 61
7 Kirkland & Ellis 60
8 Morgan Lewis 59
9 Hogan Lovells 54
10 Wachtell Upton Rosen & Katz 48

Acritas has also released an Alternative Legal Brand Index. This shows Thomson Reuters at the top, followed by Axiom Legal Services, with LexisNexis third. Deloitte Legal and PWC Legal follow.