The international alliance of law firms, Lex Mundi, has published a report analysing the role General Counsel can play in building and protecting the enterprise’s reputation.

The Role of the General Counsel in Protecting Enterprise Reputation: Navigating the Company to its North Star analyses best-practices and perspectives shared among general counsel during Lex Mundi’s 2016 Summit in Amsterdam.

At that summit, speakers and participants examined three critical aspects of protecting the reputation of the multinational enterprise:

• The scope of the general counsel’s role in building and protecting the enterprise’s reputation,
• How general counsel carry out the role of protecting the enterprise’s reputation, and
• The roles general counsel are playing as part of overall crisis preparation.

The discussions involved the three main ways in which general counsel endeavour to protect the enterprise reputation:

• Anticipating and calling attention to potential risks;
• Influencing and managing diverse stakeholders; and
• Preparing for how crises will be managed.

Lex Mundi is the world’s leading network of independent law firms with in-depth experience in more than 100 countries. Member firms offer clients access to more than 21,000 lawyers worldwide.

It is represented in New Zealand through Simpson Grierson, which has more than 340 staff, including 50 partners and more than 180 other lawyers, in its Auckland, Christchurch and Wellington offices.

To obtain the report visit the Lex Mundi website.