The Advertising Standards Authority (ASA) has released its new Guidance Note on Identification of Advertisements.

The ASA says the Guidance Note will assist advertisers to understand what constitutes an advertisement and how to ensure it is clearly identified. It is particularly relevant to online influencers and companies that utilise influencers as part of their marketing strategy.

“The Radio Industry is pleased to see the ASA working to put guidance in place that provides a more even playing field across all channels of advertising in New Zealand,” says Jana Rangooni, Chief Executive of Radio Broadcasters Association said.

“If we want strong media outlets producing great local content then everyone, including those operating in the global digital media environment, needs to be held to account to the same degree as local media channels.”